Set Value

Setting a value is the middle step, after awareness and before CRO. People know you’re out there, they know what you do. But they haven’t decided that you’re worth their money. Here is when you prove them that you are worth it.

Competition is hard, and customers are skeptical. Even if you have a clear competitive edge and unique value proposition, people still have their doubts. Set a value is when they decide if they will or they won’t.

It may be that your audience just needs a small push or something more. As an engaging medium, it can serve as a low-pressure reminder of your value. Providing information and explanation, answering their questions quickly and efficiently.

With automatic retargeting efforts (provided by the algorithm), you can easily and effectively get video in front of the people you know are considering you.