Organic social media growth involves strategies like creating contents, building a community, and regularly engaging with your audience. When you upload a video/reel/photo or a general content to a platform and its algorithm reposts it to additional users, you are expanding your business organically.

First: it is FREE. Second: the algorithm (if correctly used) selects the desired target audience on its own, with the possibility of having some viral posts. Third: it is a more intimate and discreet approach to the viewer.

You cannot choose a specific target audience. Moreover, uploading the "wrong" content, in addition to generating few views, can convey a misleading message, negatively impacting the image and the mission of your business.

We believe in people and quality content, which, combined with proper study, makes it unnecessary to invest in advertising campaigns (ADS), as the results show.

Every time you are interrupted by an advertisement, whether watching TV, interacting on social media or otherwise, someone has paid to be there. The combinations of these "interruptions", or better called "ad spaces", are ADS campaigns.

The possibility of choosing a target with a high return. Advertising campaigns can be in some cases the best option to achieve the desired goal.

ADS campaigns can be (or even become) really expensive, so much so that in some cases it doesn't really make sense to engage in such strategies; what's more, if you don't have perfect knowledge of the target, they can be a complete waste of money.

In case of important very short-term goals they are the only alternative.