Client:
Broke - FPV Run
Location
ITALY (IT)
Industry
CLOTHING
Requirements
AWARENESS
The brand:
Born in 1994, Broke brings to Italy Street Clothing at the time an already famous thing in America. As one of the first, in next decade gain a lot of success in the whole country being supported by famous rappers, skaters and snowboarders. Broke since then realize today's first quality handmade clothing for everyone, being concentrated in quality and sustainability.
Target:
For this project, we meet in the middle; a free climber friend of broke and us had an a idea for a promo video for the brand to make some awareness but in not the conventional way, so "FPV Run" here begins.
He wanted to shoot a video of him running and climbing a abandoned spot, and during this run he wuold meet some of the most famous underground/street activities, such as graffiti making, skating and BMX Freestyle.
He wanted to shoot a video of him running and climbing a abandoned spot, and during this run he wuold meet some of the most famous underground/street activities, such as graffiti making, skating and BMX Freestyle.
Our solution:
We immediately start thinking in FPV mode, so we built a path that Enrico (free climber) wuold cover, stepping in to each activity, and we wuold follow him with the drone. So we did.
And here the results:
Final
Test [cutted]
