The social division of Project Mantra
We don't chase the algorithm. We get ahead of it.
Vertical content that stops the scroll. Always on, native to every platform, built for premium brands that cannot afford to look like everyone else.
What we do
Four things.
Done well.
A company video lives for years. Social lives every day. They are two different muscles: we train the second with the care of the first.
- 01
Analysis and strategy
Where you stand, what others are saying, what nobody is saying yet. Content angles, tone, and platforms chosen for where your audience actually makes decisions. Before we film anything.
- 02
Scheduled shoot days
One shoot that produces weeks of footage. Crew, lenses and editing from our production company: the standard of a company video, applied to everyday content.
- 03
Channel management
Editorial plan, publishing, daily attention. The unseen work that decides whether a channel stays alive.
- 04
Consulting
Our method, without our hands on the work. For companies that already have an in-house team and need direction: strategy, format libraries, review of what gets published.
- Reels
- TikTok
- Shorts
- Ads
- Always on
- Scroll-stopping hooks
- Native content
- Community
Formats
Native to the scroll.
Every platform has its own grammar. We don't adapt horizontal footage: we shoot and edit vertically from the start.
Where we publish
Six arenas.
We are not everywhere just to be everywhere. We choose the platforms where your audience actually makes decisions, and there we become native.
- P—01
Instagram
Reels, Stories, carousels. The arena of aesthetics and desire: where a premium brand builds its world.
- P—02
TikTok
The arena of discovery. Native content, trends, speed: where you reach people who don't know you yet.
- P—03
YouTube
Shorts and long form. The arena of depth and search: where content keeps living over time.
- P—04
LinkedIn
The arena of credibility. For B2B brands and founder-led luxury brands: authority, behind the scenes, company culture.
- P—05
Snapchat
The arena of immediacy. A younger audience, native vertical content, specific ad formats when the target audience calls for them.
- P—06
Facebook
The arena of established communities. Groups, events, an older audience: useful when a brand needs to speak to several generations at once.
How we work
An engine,
not a post.
Social is not a series of one-off posts. It is a system that runs every week, measures, and improves on its own.
Phase 01
Strategy
Audience, platforms, tone, content angles. We define what to say and why before we film anything.
Phase 02
Hooks and formats
We build libraries of repeatable hooks and formats. The hook decides how many people see you: we treat it as a science.
Phase 03
Production at volume
Shoot days that generate dozens of clips. Editing, subtitles, versions for every platform.
Phase 04
Data and adjustments
We read what works, cut what doesn't, and double down on the winners. Every week the engine gets more precise.
What we have done
Recent work.
Some of the brands we have filmed for. We share channel numbers on a call, and only with the permission of the clients who entrusted them to us. Tap a card to watch the video.
Your next channel
Let's get your channel going.
What do you need? Us to handle it, or only the direction: two different conversations, and the first question tells them apart.
Two minutes, a few questions
"I don't know yet" is not a fallback: it is what half the people who write to us answer. Answer anyway, and we will guide you from there.